If there is one thing that has gotten popular over the past years in terms of social media marketing, it’s Ad Funnels, and for good reason.
Local Business owners boast around 25% improvements in conversions just from using ad funnels to attract new, quality customers. This is because ad funnels use a “bait-and-catch” method of marketing: the business uses social media to draw in the customer with an attractive offer.
Now with being a local business, you all have both an easy and hard task of intriguing prospective customers and persuading them with an offer they can’t refuse.
Easy, because with being local, customers know that they can physically grab their product or experience services. However, it can also be harder, because you want to make sure these customers are qualified and not just bargain shoppers always looking for a deal.
In this blog post, I’ll go over the advantages you as a local business may encounter when using Social media ad funnels.
The Advantages of Ad Funnels:
Attract New Customers
The most popular benefit of using Facebook ad Funnels is the ability to attract new people to your services. You can use Facebook targeting options focused on specific locations (for example, around your brick and mortar location) and focus the ads to people that live there or nearby. You can use the same targeting tools that prohibit your ad from being shown to customers that already enjoy your services, to ensure you’re bringing in new people to experience your products.
Improve Web Traffic
Facebook uses pixels to track the actions on your website in relation to the interactions brought from the ad. It’s easy to set up a Facebook Pixel to improve the quality of the traffic going to your website or landing page. Since the pixel “talks” to your website, you can target the ad to be shown to specific people who have visited your website and taken specific actions. This could be that they clicked the link and quickly left, or they clicked the link and filled out their information. Based on the actions taken by the website viewer, Facebook can use that information to re-target your ad accordingly.
Based on the actions taken by the website viewer, Facebook can use that information to re-target your ad accordingly.
Increase On-Site Visitors
This is where being a local business comes in handy! When customers have to redeem their offer by claiming it in your brick and mortar location, you’ll have the benefit of appealing to senses (sight, smell, touch) the way e-commerce stores cannot. Because you can *market* to new customers with an experience this can lead to returning sales from new customers and recommendation brought from social reviews.
Because you can *market* to new customers with an experience this can lead to returning sales from new customers and recommendation brought from social reviews.
What you as a company may think is a great offer, your ad funnel will determine if customers share the same opinion. For example, you may test two offers with 5% off nail services or 10% off massages, and see that more viewers engage and sign up for the massage. With data like this, you’ll be able to see which offers you should optimize in your digital marketing to increase local customers.
Using ad funnels to increase local business is more effective than putting out a single ad. Just like in-person marketing, customers still need to be nurtured through the sales process when communicating with them digitally.
Interested in utilizing Social Media Ad Funnels?
Contact me and let’s set up a phone conference call: